Project Time: 4 weeks (January 30, 2017 to February 27, 2017)
This eCommerce website is meant to represent the brand of Little Einstein which celebrates learning while allowing kids to experiment and play with technology. Our challenge was to build a prototype web experience that would inspire parents to shop for STEAM (Science, Technology, Engineering, Art, and Math) toys while feeling like they made a good investment on a toy that will give the gift of learning.
My Role & My Team
For this project, I served as Project Manager and UX Designer. I helped keep our team on track on this relatively short project. I also participated in observation sessions, moderated usability testing, and made interface decisions with my team.
Our team consisted of four Integrated Digital Media graduate students at New York University's Tandon School of Engineering. This was our first UX design group project. All members of the group brought different perspectives on UX design as we all had different backgrounds including graphic communications management, management of information systems, information technology, and mathematics and philosophy.